Talpa’s The Floor expands to Spain
After the Netherlands and France, Talpa’s quiz show The Floor has found its third major broadcast commission in Spain by Atresmedia. A primetime weekly version of the quiz show, will be produced by Mediacrest.
With an average market share of 24% in the key 20-49 demo and a season finale of almost 35%, the first season of The Floor was a big success in the Netherlands on RTL4. It also did very well on local #1 SVOD platform Videoland, where it turned out to be the most watched entertainment show. More deals are to be expected soon. In 2022, Eureka Productions already teamed up with Talpa to bring The Floor to the U.S.
Carmen Ferreiro, Director of Entertainment Programs at Atresmedia: “We are delighted to add The Floor to our catalogue of major Entertainment brands. It’s an original and highly innovative game show, characteristics that we highly value for our formats and our way of understanding television.”
Sebastian van Barneveld, Talpa’s Director of International Distribution is thrilled to see the format travel. “Spain is a market with a strong track record in game shows. The Floor is a unique, instantly engaging, arced gameshow built for this day and age. The epic life-or-death quiz duels are bound to deliver dramatic moments.” Daniel Domenjó, Executive Director of Mediacrest, adds: “It’s a privilege and a thrilling challenge to partner with Talpa, with such a powerful format. We strongly believe that the Spanish version of The Floor will enrich the primetime slot on Antena 3, a channel which we are deeply thankful for believing in our team to make it an outstanding production.”
About The Floor
In The Floor, 100 quiz fanatics face off in quiz duels on a giant LED floor divided into one hundred equal squares, each representing its own field of knowledge. The goal is to conquer the entire floor and take home a huge cash prize. The rules are simple. A random contestant challenges an adjoining opponent in a quiz duel. They play against each other in the category of the opponent’s square. Categories range from ‘famous athletes’ to ‘Hollywood actors’ and from ‘iconic buildings’ to ‘mammals’. All questions are visually supported by photographs. The winner of a duel conquers his opponent’s square, gaining more ground – the loser leaves the game. The further the game progresses, the more exciting the duels become and the higher the stakes… After eight episodes, who will be the last person standing on The Floor, winning 100.000 euros?
The Floor is a format created by Talpa Concepts and distributed by Talpa Distribution.
Talpa is an independent global content house for non-scripted formats based in the Netherlands and founded by John de Mol. The company empowers creativity to produce next-level content that connects people within their homes and around the world. Talpa holds exclusive access rights to premium broadcast and streaming channels in the Netherlands and Germany and has proven to be a successful breeding ground for content creation since the dawn of the industry. Many of today’s evergreen entertainment brands originated at Talpa and are now blueprints for the international market.
Mediacrest is a production company based in Barcelona and Madrid, created in 2019. Its non-scripted and acquisitions team, headed by Daniel Domenjó, has extensive experience in international formats. It has produced twelve seasons of the daily game show El cazador (The Chase, currently airing on La 1 of TVE), two seasons on primetime of La noche de los cazadores (Beat the Chasers), the comedy game show Mapi (Chiko’s Challenge) and the original docuseries Crónicas del zoo (Zoo Chronicles) on Discovery, À punt and Canal Sur. Mediacrest develops programmes in all genres in-house and has deals with major international partners for adapting and developing formats.
Atresmedia is the leading Communication Group in Spain, the only audiovisual company with key positions in all the sectors in which it operates – television, radio, internet, cinema, production for third parties and training, etc. – through its flagship brands: Antena 3, laSexta, Onda Cero, Europa FM… In this way, Atresmedia has developed its strategy in different Divisions such as Atresmedia Televisión (Antena 3, laSexta, Neox, Nova, Mega and Atreseries together with its OTT platform, ATRESplayer), Atresmedia Radio (Onda Cero, Europa FM, Melodía FM), Atresmedia Publicidad (dedicated to advertising and commercial exploitation) and Atresmedia Diversificación (activities and businesses not dependent on advertising). As part of its commitment to Corporate Responsibility, it has campaigns such as Ponle Freno, Constantes y Vitales, Objetivo Bienestar, Hazte Eco, Crea Cultura, Tolerancia Cero and Levanta la Cabeza.